Although the market rule is survive of the fittest. Along with the mature of market, people start to understand industry shuffle. Compared to ruthless price competition, winning market competition with high quality and technology products is more likely to be accepted by people.

With sharp market sense, fruitful product types, high cost-effective, self-owned manufacturing factory, brand cognition in third and fourth tier cities and more than 800 distributors in China market, Newman is approaching success step by step.

On the basis of success in Chinese domestic market, a new idea is born out of Newman that is to enter international market. “We should operate it step by step”, Mr. Wu said.

He also added that, although Newman has done a good job now in Europe market, its brand influence in China also should be enhanced.